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How Long Beach's Entertainment Zone Revitalized Local Businesses

Update Long Beach's Experiment: A Game-Changer for Local Businesses On August 2, 2025, downtown Long Beach enjoyed a transformative moment with its first sanctioned "entertainment zone," a designated public area where patrons could drink alcohol while exploring the streets. The result? An overwhelming success, with foot traffic and sales soaring at participating establishments, including The Ordinarie Tavern and ISM Brewing. For the general manager of The Ordinarie Tavern, Clare Le Bras, that Saturday proved to be both hectic and exhilarating. "We had a line out the door," she shared while taking orders during the busy shift. Unlike typical weekends marked by slow service and concerns about dwindling customers, this event was refreshing, marking a potential turning point for businesses still trying to recover from the pandemic's economic aftershocks. Both Le Bras and Ian McCall, owner of ISM Brewing, emphasized how vital such events are for revitalizing the downtown area. Transforming Downtown: Why This Initiative Matters In a time when Long Beach’s vibrant downtown spirit seemed dulled by recent struggles—slow weekdays and waves of vandalism—the entertainment zone initiative served as a catalyst for renewal. With an estimated 2,000 patrons flocking to enjoy live music and local bars, it was clear that a community-wide effort could effectively draw crowds and foster a lively atmosphere. Le Bras noted, "Sales were double what we usually see on Saturdays!" The turnout and community participation dispelled concerns of rowdy behavior; attendees ranged from parents with children to local music enthusiasts, all enjoying the festive ambiance. Balancing Enjoyment with Responsibility There were initial fears that public drinking in a designated zone could lead to unruly behavior reminiscent of cities like New Orleans’ Bourbon Street. However, local police reported no incidents, highlighting how patrons maintained decorum throughout the event. Le Bras thought it was encouraging and assured that their space fostered a pleasant vibe rather than chaos. Notably, this underscored that responsible drinking in a controlled environment is possible and could be a blueprint for other cities stricken by similar issues. Future Predictions: More Events Ahead The Downtown Long Beach Alliance has already promised more entertainment zone events, with potential scheduling as early as October. This foresight from the Alliance could be a significant opportunity for local businesses unsure of how they’d fare as the pandemic draws on. McCall articulated the need for similar gatherings more frequently, expressing optimism that these events can bring life back to the community. Such initiatives could usher in more than just revenue increases; they have the potential to foster connections within the community, drawing visitors from far-flung neighborhoods and neighboring areas, like Bakersfield and Orange County. By inviting regional consumers back into local bars and shops, businesses can regain financial stability while reinforcing local culture. Actionable Insights: What Can This Mean for Other Cities? The success of Long Beach’s entertainment zones offers a roadmap for cities facing their own economic challenges. From government support in planning and permitting to local partnerships that focus on community enjoyment, the model could pave the way for similar strategies nationwide. Cities could start small, allowing for pop-up events, street fairs, or cultural nights that invite the community to participate while amplifying economic growth. For cities and towns grappling with how to promote local businesses and engage their communities, this could mean creating safe spaces where commerce and culture intersect. Greater participation and planning in future events not only boosts profits but decorates community streets with smiles, laughter, and spirit. Your Chance to Shape the Future of Downtown As Long Beach gears up for the next event, city residents and local business owners alike have a unique role in shaping the cultural landscape of their community. Attending these events can bolster local businesses and pivot the narrative on community engagement, paving the way for a more vibrant and resilient downtown. The question remains: how will you get involved?