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August 06.2025
3 Minutes Read

How Long Beach's Entertainment Zone Revitalized Local Businesses

Festive scene at Long Beach entertainment zone with attendees socializing

Long Beach's Experiment: A Game-Changer for Local Businesses

On August 2, 2025, downtown Long Beach enjoyed a transformative moment with its first sanctioned "entertainment zone," a designated public area where patrons could drink alcohol while exploring the streets. The result? An overwhelming success, with foot traffic and sales soaring at participating establishments, including The Ordinarie Tavern and ISM Brewing.

For the general manager of The Ordinarie Tavern, Clare Le Bras, that Saturday proved to be both hectic and exhilarating. "We had a line out the door," she shared while taking orders during the busy shift. Unlike typical weekends marked by slow service and concerns about dwindling customers, this event was refreshing, marking a potential turning point for businesses still trying to recover from the pandemic's economic aftershocks. Both Le Bras and Ian McCall, owner of ISM Brewing, emphasized how vital such events are for revitalizing the downtown area.

Transforming Downtown: Why This Initiative Matters

In a time when Long Beach’s vibrant downtown spirit seemed dulled by recent struggles—slow weekdays and waves of vandalism—the entertainment zone initiative served as a catalyst for renewal. With an estimated 2,000 patrons flocking to enjoy live music and local bars, it was clear that a community-wide effort could effectively draw crowds and foster a lively atmosphere. Le Bras noted, "Sales were double what we usually see on Saturdays!" The turnout and community participation dispelled concerns of rowdy behavior; attendees ranged from parents with children to local music enthusiasts, all enjoying the festive ambiance.

Balancing Enjoyment with Responsibility

There were initial fears that public drinking in a designated zone could lead to unruly behavior reminiscent of cities like New Orleans’ Bourbon Street. However, local police reported no incidents, highlighting how patrons maintained decorum throughout the event. Le Bras thought it was encouraging and assured that their space fostered a pleasant vibe rather than chaos. Notably, this underscored that responsible drinking in a controlled environment is possible and could be a blueprint for other cities stricken by similar issues.

Future Predictions: More Events Ahead

The Downtown Long Beach Alliance has already promised more entertainment zone events, with potential scheduling as early as October. This foresight from the Alliance could be a significant opportunity for local businesses unsure of how they’d fare as the pandemic draws on. McCall articulated the need for similar gatherings more frequently, expressing optimism that these events can bring life back to the community.

Such initiatives could usher in more than just revenue increases; they have the potential to foster connections within the community, drawing visitors from far-flung neighborhoods and neighboring areas, like Bakersfield and Orange County. By inviting regional consumers back into local bars and shops, businesses can regain financial stability while reinforcing local culture.

Actionable Insights: What Can This Mean for Other Cities?

The success of Long Beach’s entertainment zones offers a roadmap for cities facing their own economic challenges. From government support in planning and permitting to local partnerships that focus on community enjoyment, the model could pave the way for similar strategies nationwide. Cities could start small, allowing for pop-up events, street fairs, or cultural nights that invite the community to participate while amplifying economic growth.

For cities and towns grappling with how to promote local businesses and engage their communities, this could mean creating safe spaces where commerce and culture intersect. Greater participation and planning in future events not only boosts profits but decorates community streets with smiles, laughter, and spirit.

Your Chance to Shape the Future of Downtown

As Long Beach gears up for the next event, city residents and local business owners alike have a unique role in shaping the cultural landscape of their community. Attending these events can bolster local businesses and pivot the narrative on community engagement, paving the way for a more vibrant and resilient downtown. The question remains: how will you get involved?

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02.24.2026

Casey Wasserman's Future with LA28 Olympics Relies on Sponsorships Amid Epstein Controversy

Update Why Casey Wasserman’s Role at LA28 is Under Scrutiny Casey Wasserman, the chairman of the LA28 Olympics organizing committee, is in hot water due to his past connections with Ghislaine Maxwell, an associate of Jeffrey Epstein. Recently published emails from two decades ago have triggered controversy and calls for his resignation from various California politicians who argue that his connections and past behavior pose a threat to the integrity of the upcoming Olympics. Who Is Casey Wasserman? Wasserman comes from a long line of powerful Hollywood influencers. He is the grandson of Lew Wasserman, a revered figure in the entertainment industry. Casey has made a name for himself as a pivotal figure in sports marketing and management, founding the Wasserman Group. He plays a vital role in the overall planning and fundraising efforts for the LA28 Olympics, which are crucial given the estimated $7.1 billion price tag of the event. However, with his name now associated with the infamous Epstein case, the stakes have grown high as public sentiment shifts and sponsorship prospects become uncertain. The Financial Stakes of the LA28 Olympics The potential fallout for Wasserman and the LA28 organizing committee is immense as funding for the Olympics largely depends on sponsorship and ticket sales. A significant portion of the financial backing comes from corporate sponsors, and there are concerns that the ongoing controversy could scare off potential partners. The LA28 committee is banking on Wasserman’s connections to guide these discussions, but as more details of his past emerge, doubts about his leadership capability grow. Historical Context: The Weight of Olympic Legacy LA28 is in a unique position as it attempts to avoid the financial pitfalls that have plagued past Olympic Games, which often left host cities grappling with substantial debts. The approach for LA28 notably includes utilizing existing venues rather than building new facilities, theoretically reducing financial risk. Yet, Los Angeles's history with major events showcases how quickly public perception can shift, potentially impacting support—financial or otherwise—for major games. What Do the Emails Reveal? The leaked correspondence between Wasserman and Maxwell shows elements of flirtation, raising questions about his judgment. Although these interactions occurred well before the knowledge of Maxwell's criminal behavior, they cast a shadow over Wasserman's public persona. While he has publicly apologized for his past and distanced himself from both Epstein and Maxwell, the revelations have undeniably complicated his role within LA28. Public and Political Pressure on Wasserman The calls for Wasserman’s resignation are growing louder with the backing of various political figures. This reaction reflects a broader cultural disapproval of any association with individuals linked to exploitation and abuse, particularly in the current climate surrounding the #MeToo movement. As a prominent figure in Los Angeles, the pressure he faces is not only a reflection of his past but also an indication of society's demand for accountability and ethical leadership. Can He Stay in His Position? Despite the overwhelming pressure, the LA28 committee has thus far backed Wasserman, with supporters noting that he is crucial for maintaining relationships with sponsors and ensuring financial viability. Reynolds Hoover, the CEO of LA28, stated that during recent sponsor meetings, the emails were hardly a topic of concern. However, as scrutiny mounts and public opinions shift, Wasserman’s position may still be precarious. What this Means for Local Residents For communities like Bakersfield, the direct ramifications of Wasserman's fallout are significant. The success of the Olympics holds potential benefits beyond just the immediate economic implications through tourism and international exposure; it could influence local pride and the cultural fabric of California. Yet, the shadow cast by this scandal raises valid concerns about who will ultimately be stewards of these historic games. Final Thoughts As the discussions around Wasserman’s future progress, one thing is clear: the intersection of personal history and public responsibility is under the microscope. The upcoming Los Angeles Olympics should serve as a reminder of accountability in leadership roles. For the local residents looking on, the question remains whether ethical standards will eclipse celebrity connections in the decision-making processes of such monumental events. As we await further developments, it’s crucial to remain engaged with the ongoing discussions surrounding the LA28 Olympics and their implications for our community.

02.24.2026

Ellen Hughes Emphasizes Unity Amid Trump Call Controversy in U.S. Men's Hockey

Update Unity in the Face of Controversy The recent viral video featuring President Trump congratulating the U.S. men's hockey team has sparked significant debate, particularly regarding the awkward manner in which he suggested inviting the women’s gold medal team to the State of the Union. This comment, made during a celebratory phone call, has drawn both laughter and criticism. Ellen Hughes, the mother of Olympic stars Jack and Quinn Hughes, took to the airwaves to emphasize the importance of unity among athletes, transcending political divisions. A Mother’s Perspective: Celebrating the Spirit of Hockey Ellen Hughes, a former hockey player and a respected consultant for Team USA women's ice hockey, highlighted the strong bonds between the men and women's teams. "At the end of the day, it’s just about the country," she stated during her appearance on the TODAY show. She reflected on how both teams encapsulate what it means to bring people together, regardless of their political stance. Hughes remarked, "People that cheered on that don’t watch hockey, people that have politics on one side or on the other side, and that’s all both the men’s team and the women’s team care about." This sentiment resonates with many who wish to see sports remain a unifying force. Pride and Achievement Amidst Political Commentary The excitement surrounding the gold medals won by both teams highlights a remarkable achievement in U.S. hockey. The men's team, led by Jack Hughes, secured their first gold since 1980, while the women's team claimed victory in an exhilarating overtime match against Canada. Ellen Hughes expressed her pride, stating that the success of both teams couldn’t have been scripted better. "Both teams going undefeated and cheering each other on—it shows the camaraderie that sports can foster in our communities," she said. The Fallout from Trump’s Comments Despite the joy linked to the Olympic victories, the president's comments sparked controversy, prompting a divided reaction. Jack Hughes defended their decision to embrace the invitation from Trump, asserting that they represent the United States, and such moments should not be clouded by political outlooks. Conversely, the women's team declined the invite, citing previous commitments. This action points to the challenging intersection of sports and politics that has become increasingly visible. Hockey as a Unifying Force in the Community For Bakersfield residents, the discussion around the Hughes family and their achievements offers an example of how local athletes can inspire and unify a community. Ellen Hughes emphasized the synergy between the teams, describing how her sons and their teammates support one another, which can serve as a model for local youth in the sports community. As local sports enthusiasts engage with the ongoing narrative, they might reflect on how these athletes’ journeys mirror their aspirations for unity. Looking Forward: The Future of American Hockey As we anticipate interactions between these winning athletes and the political sphere, observers should consider how sports can play a crucial role in bridging divides. The Hughes family reminds us of the shared values and humanity inherent in sports. Their story exemplifies how achievements on the ice can translate to lasting impacts beyond the rink. Fans are invited to celebrate these athletes not just as competitors, but as ambassadors for unity and inspiration. In closing, both the U.S. men's and women's hockey teams are more than just medal winners; they encapsulate a spirit of camaraderie, hard work, and national pride. Let’s continue supporting our local teams and athletes, recognizing their contributions to both sports and community life.

02.22.2026

Reflecting on Jordan Stolz's 2026 Winter Olympics Journey: Lessons Beyond Medals

Update Jordan Stolz's Journey at the Winter Olympics This year's Winter Olympics in Milan showcased the incredible talent and resilience of athletes from across the globe, but few stories captured the imagination quite like that of American speedskater Jordan Stolz. The young athlete entered the games with immense expectations after winning gold in both the 500 and 1,000 meters and adding a silver in the 1,500 meters. However, in the highly unpredictable men’s mass start event, Stolz found himself finishing in fourth place, just shy of the podium, which left fans and analysts scratching their heads. Expectations vs. Reality: Stolz's Olympic Experience Stolz's disappointment in the mass start can be attributed to the unique dynamics of this particular race format. Unlike other speedskating events, the mass start involves 16 athletes racing shoulder to shoulder, making strategy a significant factor. Many expected Stolz to take charge when he perceived that the leading pack was gaining an insurmountable lead. Stolz himself expressed his surprise, noting that he had anticipated that fellow competitors would share the responsibility of chasing down the leaders. "I thought the gold-medal favorites in the mass start were going to be more hungry to get a medal," he said defendably, feeling that his competitors simply settled for bronze rather than risking everything for gold. Historic Achievements Amidsetbacks Despite not finishing on the podium in the mass start, Stolz's results in Milan were nothing short of remarkable. This year’s Winter Olympics saw him achieve a milestone unimaginable for most—two golds and a silver, making him a standout star. He achieved this feat at only 21 years old and has since raised the bar for future competitors. Olympic history is often about more than mere medals; it can be a testament to personal growth, perseverance, and excellence on the world stage. Stolz himself remarked, "Two golds and a silver? You’ve gotta be pretty happy with that." A Changing of the Guard in the Speed Skating Arena Stolz was closely followed by a mix of veteran competitors in the mass start, including the gold medalist Jorrit Bergsma from the Netherlands, who at 40 years old proved that age is just a number. Bergsma's impressive victory not only celebrated his longevity in the sport but also set a record for the oldest male speedskater to win gold. This generational dichotomy highlights the competitive nature of speed skating, where youthful talent collides with seasoned expertise. Reflections on Future Challenges Looking ahead, Stolz acknowledged the necessity of adaptability in his racing strategy. "In speed skating, particularly in the mass start, you have to expect the unexpected," he stated, recognizing the importance of pace and timing in future races. His coach, Bob Corby, also remarked on the strategic missteps during the race, criticizing the field for not taking more initiative. This lesson in race dynamics is one that Stolz and other young athletes must reconcile with as they progress in their careers. Conclusion: Lessons Learned and the Road Ahead As the Winter Olympics conclude, Jordan Stolz leaves a mark not just through medals but through a narrative that resonates with determination and perseverance. For those in Bakersfield and beyond following his journey, Stolz's experience serves not just as a lesson in sport but as an inspiration to navigate through challenges—embracing both successes and setbacks. His next chapter awaits, potentially with even greater triumphs in store.

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