Add Row 
Add 
Everyday California Expands: A New Wave of Ocean Adventure Awaits
On June 3, the lifestyle brand Everyday California expanded its ocean adventure offerings to Huntington Beach, a move that signifies not just growth for the company but also an elevation of the seaside experience for locals and visitors alike. Founded in La Jolla, this exciting venture into a new market comes as Everyday California approaches the milestone of its 15th anniversary and aims to provide greater access to water-based activities.
Revolutionizing Ocean Experiences
At the helm of Everyday California, CEO Christopher Lynch expressed his passionate vision for the newly established Huntington Beach location. "This is not just an expansion; it’s about enriching the community's access to ocean adventures," Lynch stated, stressing the importance of creating a welcoming environment for beginners and seasoned adventurers alike. Guided paddle-boarding tours—unique to the area—are set to be the highlight, allowing participants to immerse themselves safely in their surroundings while learning about the vibrant coastal ecosystem.
Economic Impact of the New Location
More than just adding a new site, the Huntington Beach location is projected to enhance the company’s revenue by 20%. This growth reflects broader trends in recreational tourism and local economies, particularly in places like California that boast stunning coastlines. With a strategic hiring plan, Everyday California aims to employ local residents, further empowering the Huntington Beach community. “We want everyone to feel part of this journey—whether through employment or adventure,” remarked Lynch, emphasizing the significance of local ties.
The Bigger Picture: Trends in Outdoor Recreation
The growth of Everyday California ties into a larger trend where outdoor recreation is booming in popularity. Reports indicate a significant increase in people seeking adventure sports, driven by a heightened desire for experiences over material possessions. Huntington Beach, famed for its surf culture and beach lifestyle, presents a perfect tableau for this trend. As the pandemic has shifted public sentiment towards outdoor activities, Everyday California's expansion can be viewed as a dynamic response to these changing preferences.
Strengthening Community Connections
Everyday California's mission transcends just providing paddle-boarding experiences; it's fundamentally about community engagement. Lynch's vision includes crafting a local connection, where residents can not only partake in adventures but also feel a sense of ownership over their natural environment. This becomes increasingly important in urban areas where people often seek an escape from the hustle and bustle of daily life.
Looking Ahead: Future Expansions and Innovations
As Everyday California establishes itself in Huntington Beach, the potential for future growth looms large. Given its success in La Jolla and acclaim in airport retail, Lynch and his team have plans that extend beyond paddle boarding. Innovation in terms of eco-tourism, underwater experiences, and community events are on the horizon. Lynch teases that the future could hold more coastal locations, making Everyday California a hallmark of water adventure across California.
Conclusion: Embrace the Adventure!
The opening of Everyday California's second location is more than just a business milestone; it’s an invitation for the community to explore the richness of ocean adventures safely and enjoyably. As local residents in and around Bakersfield, California look for new ways to enjoy the outdoors, Everyday California stands ready to embrace newcomers. Whether you’re a local resident or just visiting, consider joining a paddle-boarding tour to uncover the beauty of Huntington Beach—an experience that promises not just fun, but educational insight.
Add Row 
Add 
Write A Comment