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June 28.2025
3 Minutes Read

Why Everyday California's Second Location is a Game Changer for Ocean Adventures

Everyday California Opens Second Location in Huntington Beach

Everyday California Expands: A New Wave of Ocean Adventure Awaits

On June 3, the lifestyle brand Everyday California expanded its ocean adventure offerings to Huntington Beach, a move that signifies not just growth for the company but also an elevation of the seaside experience for locals and visitors alike. Founded in La Jolla, this exciting venture into a new market comes as Everyday California approaches the milestone of its 15th anniversary and aims to provide greater access to water-based activities.

Revolutionizing Ocean Experiences

At the helm of Everyday California, CEO Christopher Lynch expressed his passionate vision for the newly established Huntington Beach location. "This is not just an expansion; it’s about enriching the community's access to ocean adventures," Lynch stated, stressing the importance of creating a welcoming environment for beginners and seasoned adventurers alike. Guided paddle-boarding tours—unique to the area—are set to be the highlight, allowing participants to immerse themselves safely in their surroundings while learning about the vibrant coastal ecosystem.

Economic Impact of the New Location

More than just adding a new site, the Huntington Beach location is projected to enhance the company’s revenue by 20%. This growth reflects broader trends in recreational tourism and local economies, particularly in places like California that boast stunning coastlines. With a strategic hiring plan, Everyday California aims to employ local residents, further empowering the Huntington Beach community. “We want everyone to feel part of this journey—whether through employment or adventure,” remarked Lynch, emphasizing the significance of local ties.

The Bigger Picture: Trends in Outdoor Recreation

The growth of Everyday California ties into a larger trend where outdoor recreation is booming in popularity. Reports indicate a significant increase in people seeking adventure sports, driven by a heightened desire for experiences over material possessions. Huntington Beach, famed for its surf culture and beach lifestyle, presents a perfect tableau for this trend. As the pandemic has shifted public sentiment towards outdoor activities, Everyday California's expansion can be viewed as a dynamic response to these changing preferences.

Strengthening Community Connections

Everyday California's mission transcends just providing paddle-boarding experiences; it's fundamentally about community engagement. Lynch's vision includes crafting a local connection, where residents can not only partake in adventures but also feel a sense of ownership over their natural environment. This becomes increasingly important in urban areas where people often seek an escape from the hustle and bustle of daily life.

Looking Ahead: Future Expansions and Innovations

As Everyday California establishes itself in Huntington Beach, the potential for future growth looms large. Given its success in La Jolla and acclaim in airport retail, Lynch and his team have plans that extend beyond paddle boarding. Innovation in terms of eco-tourism, underwater experiences, and community events are on the horizon. Lynch teases that the future could hold more coastal locations, making Everyday California a hallmark of water adventure across California.

Conclusion: Embrace the Adventure!

The opening of Everyday California's second location is more than just a business milestone; it’s an invitation for the community to explore the richness of ocean adventures safely and enjoyably. As local residents in and around Bakersfield, California look for new ways to enjoy the outdoors, Everyday California stands ready to embrace newcomers. Whether you’re a local resident or just visiting, consider joining a paddle-boarding tour to uncover the beauty of Huntington Beach—an experience that promises not just fun, but educational insight.

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07.13.2025

Is the AVP League Missing Something? Insights from Volleyball Fans in Bakersfield

Update Shifting Sands in Beach Volleyball The Association of Volleyball Professionals (AVP) is shifting gears by introducing an innovative league format that presents both exciting opportunities and new challenges, especially for die-hard beach volleyball fans. The AVP League, now in its second year, has replaced numerous traditional beach tournaments with indoor events held in urban arenas. This concept is marked by its unique blend of city life and beach culture, as evidenced in the recent event at the Intuit Dome in Inglewood. Impact of Indoor Venues on the Sport Unlike traditional beach venues, which showcase the natural elements of wind and tides, indoor settings allow for controlled conditions but at a cost. Feedback from athletes reveals contrasting opinions. Kelly Cheng, a two-time Olympian, noted that while the indoor sand at Intuit is fun due to its springy feel, it lacks the depth that beach players crave. "We’ve played in indoor venues on the world tour, and it’s much deeper than this," she remarked. Cheng, who partners with Molly Shaw for the Miami Mayhem, expressed a longing for the unpredictability that outdoor conditions provide, stating, "It’s just so fun. It makes the game completely different. I miss the challenge that comes with the natural elements of the beach game." Benefits and Drawbacks of the New Format This new league structure does come with its benefits, attracting a larger urban audience and providing a modern venue for the sport. However, the challenge remains that not all teams participate every week, causing fans to miss seeing the top-ranked athletes together at the same time. This implication affects viewer engagement, as a true beach volleyball fan might find it disheartening to see their favorite players sidelined on any given week. Historical Context: Evolution of Beach Volleyball Beach volleyball dates back to the 1920s, gaining significant popularity in California, especially around Southern California beaches like Santa Monica and Venice. The unique dynamics of outdoor play shaped the essence of the sport, fostering a connection between athletes and the beach environment. As the AVP league transitions towards urban settings, this rich history might be overshadowed by the practicalities of modern sports management. Community Reactions: How Local Fans Feel For fans living in and around Bakersfield, CA, the AVP's shift towards cities might elicit mixed feelings. Local enthusiasts often seek not only thrilling games but also the experience of beach culture and community engagement that comes with it. Living close to the coast, many appreciate the chance to attend traditional beach tournaments. The current costs and complications associated with indoor play may lead some fans to feel disconnected from the heart and soul of beach volleyball. A Vision for the Future: What Lies Ahead for AVP? As the AVP embraces a more urban-centric model, questions arise about the future. Will this strategy effectively draw a new audience while risking the displacement of traditional followers? A thoughtful approach may involve a careful balance—preserving beach tournaments while expanding into urban markets. This duality could foster a broader appreciation of the sport, igniting interest both locally and nationally. New Strategies and Implications for Athletes For athletes adapting to this new environment, effective practice strategies are paramount. They need to excel in varying conditions—outdoor elements one week and indoor dynamics the next. Training regimens must be versatile, focusing on both the agility required for indoor play and the endurance needed for outdoor challenges. The Road Ahead: Bridging Urban and Beach Cultures Finding the intersection of urban energy and beach culture presents a unique challenge and opportunity for the AVP. If the league can create experiences that honor both aspects, they may cultivate a thriving volleyball community that connects the nostalgia of sandy shores with the excitement of modern urban venues. Understanding and integrating local cultures could drive not only attendance but also a deeper affinity for the sport among new audiences. For those passionate about volleyball, it's a pivotal time to engage with local events and advocate for a balance that satisfies both fans of traditional beach play and those drawn to the excitement of modern adaptations.

07.12.2025

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