Revitalizing Downtown: Small Businesses Push for More Community Events

Reviving Downtown: Small Businesses Call for Community Events

In the heart of Downtown Long Beach, a chorus of more than 40 business owners is speaking out, urging the Downtown Long Beach Alliance (DTLB) to ramp up local events that can draw both residents and tourists back into the area. This plea comes as many small business owners grapple with the ongoing aftermath of the COVID-19 pandemic, which left a significant dent in foot traffic and sales.

Echoes of a Pre-Pandemic Era

Historically, Downtown Long Beach thrived on vibrant events like Buskerfest, where local musicians would grace the streets, providing not just entertainment but encouraging patrons to check out nearby businesses. The pandemic disrupted this lively tradition, and while some events have returned, business owners claim they fall short of revitalizing the region. Clay Wood, owner of a pottery studio in the East Village for 15 years, describes the current state of Downtown as in need of significant healing, urging for a shift in priorities at the DTLB Alliance;

Team Effort for a Revitalized Downtown

As Wood puts it, “The community needs regular events to foster a healthy economic environment.” A letter to the Alliance's executive committee emphasizes that the total events budget has dwindled from nearly $1 million in 2016-2017 to just $478,000 recently. This significant cut means fewer opportunities for local businesses to promote themselves and attract customers.

Events as a Catalyst for Economic Recovery

The Alliance is still in the process of finalizing its budget for the upcoming fiscal year, with discussions focused on allocating more funds towards community events. The hope is that a revitalized events calendar will not only bring people back to Downtown but also enhance the overall experience for shoppers and diners.

Local Perspectives: A Tale of Survival

Maggie Stoll, owner of the Burke Mercantile boutique, shares her own challenges. After opening just before the pandemic, she witnessed her in-store sales plummet, prompting her to transition entirely to an online model. “I had high hopes for my brick-and-mortar store,” she explains. Yet, the changing sales landscape has forced her to adapt to the shifting consumer preferences that emerged during the pandemic.

A Call to Action: What Business Owners Want

The message is clear: economic recovery and revitalization of Downtown hinges not just on business operations but on community events that foster connection and excitement. Business owners are asking the DTLB Alliance to bring back nostalgic events that once defined the Downtown experience.

Seizing Local Opportunities: Enhancing Community Engagement

The importance of holding regular events becomes even clearer when considering community engagement. Such activities build a sense of belonging and offer a stage for local talent. In addition to boosting small businesses, frequent downtown events enhance the quality of life for residents, encouraging them to feel invested in their local economy.

Looking Ahead: Potential Events on the Horizon

Among the community’s desired events are markets, parades, and concerts that showcase local musicians, artisans, and food vendors. As the DTLB Alliance evaluates its fiscal plans, these could become vital components in their strategy to foster economic vibrancy.

Final Thoughts: Why Your Voice Matters

As Downtown businesses send their message loud and clear, this is a critical moment for residents and local officials alike. More engagement in community events will be pivotal not just for recovery but for creating a lively urban culture that benefits everyone involved. Residents are encouraged to support their local business owners who are campaigning tirelessly for change.

By rallying together for more events, both shop owners and patrons can play a role in breathing new life back into Downtown Long Beach, ensuring a dynamic future for the community.

Join in the effort to bolster Downtown’s heartbeat by attending local businesses and participating in events when they come back. Your support makes a difference!