How Selena Ellis-Vizcarra Elevates Underserved Neighborhoods Through Community Innovation

Selena Ellis-Vizcarra: Pioneering Change in Underserved Communities

Selena Ellis-Vizcarra, the Chief Operating Officer of the Jacobs Center for Neighborhood Innovation, has recently garnered attention for her significant contributions to Southeast San Diego, particularly within underserved neighborhoods. Recognized as a Businesswoman of the Year by the San Diego Business Journal, Ellis-Vizcarra emphasizes the importance of her work in amplifying the voices and resources of South Bay communities that have long been overlooked.

Understanding the Mission: Revitalizing Southeast San Diego

The Jacobs Center, established in 1995, is dedicated to fostering thriving communities through a comprehensive neighborhood revitalization approach. They focus on addressing the historical economic and social challenges faced by the Diamond Neighborhoods of Southeastern San Diego. According to Jacobs Center literature, these neighborhoods have historically been classified as economically distressed, creating a pressing need for investment and community development.

“Community engagement is one of our organization’s three pillars,” Ellis-Vizcarra explained, underscoring the organization's commitment to involving residents in the revitalization process. The Center not only conducts programs to enhance physical infrastructure, but it also emphasizes economic and social development tailored to meet the specific needs of the community.

Building Partnerships to Enhance Health and Education

One of the notable initiatives during Ellis-Vizcarra’s tenure has been the establishment of health fairs, as highlighted in the Jacobs Center's summer event in June 2023. These fairs provide direct access to essential health resources, such as screenings and nutritional education, effectively bridging the gap in health disparities faced by uninsured and underserved residents. Such events are critical in an area where access to healthcare and educational opportunities is limited.

The Jacobs Center also partners with various organizations, including La Maestra Community Health Centers and Mental Health America, to expand services and connect residents to available resources. This collaborative approach reflects a broader strategy to build an ecosystem that supports both physical health and educational attainment through strategic partnerships.

Fostering Economic Growth Through Local Initiatives

Ellis-Vizcarra’s impact extends beyond healthcare into economic development. The Jacobs Center has implemented various initiatives aimed at empowering local entrepreneurs and fostering economic growth. An essential component of this strategy is the creation of the Urban Entrepreneurship Park, which aims to provide startups and small businesses with the necessary tools, resources, and mentorships to thrive.

This entrepreneurial approach is particularly vital in a landscape where traditional job markets may not have adequately served local populations, with over 52% of residents living below 200% of the Federal Poverty Level. Through creating business opportunities and supporting local economic initiatives, the Jacobs Center is working to uplift communities that have historically been marginalized.

A Vision for the Future: Community-Led Development

Looking ahead to 2026, Ellis-Vizcarra's primary goal is to cultivate collaboration among a variety of nonprofits, encouraging a coordinated effort that enhances service delivery across the Southeastern San Diego neighborhoods. “We’ll be working on connecting different organizations to maximize our reach and impact,” she stated, illustrating her commitment to community-led development.

Reflection of Diverse Perspectives and Challenges

The diverse population of the Diamond Neighborhoods, composed largely of Latino and African American households, presents both an opportunity and a challenge. The Jacobs Center’s programs aim to include residents in the decision-making processes that shape their neighborhoods, aligning with broader movements advocating for social equity and justice.

Ellis-Vizcarra’s journey from wanting to be a newscaster to becoming a pivotal community leader illustrates the power of individual commitment in driving collective transformation. Her bilingual capabilities and experience with international organizations, such as the Japan International Cooperation Agency, enrich her perspective and enhance her ability to lead multidisciplinary efforts in the community.

Conclusion: The Call for Continued Support and Engagement

The work of Selena Ellis-Vizcarra and the Jacobs Center lays a foundation for a vibrant future where underserved neighborhoods can thrive. Communities are encouraged to engage with local nonprofits, participate in events, and advocate for continued investment in these areas to foster an enriching environment. Together, there is an opportunity to create change that is sustained and community-driven, a vision that reminds us all of the importance of inclusivity and support in urban development.