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July 22.2025
3 Minutes Read

How New City America is Building Business Better in Urban Areas

BUILDING BUSINESS BETTER

Transforming Urban Spaces: New City America's Vision

In recent years, urban revitalization has taken on new meaning as communities seek innovative solutions to enhance their environments. A leading figure in this movement is Marco Li Mandri, the president of New City America, whose efforts have been instrumental in transforming business districts across the nation. With notable projects like Little Italy in San Diego—which has now become a template for urban development—Li Mandri's commitment to improving urban spaces fuels his mission. His methodology emphasizes the crucial role of special districts designed to improve neighborhood conditions.

Business Improvement Districts: A New Approach

Business Improvement Districts (BIDs), the cornerstone of New City America's strategy, are revolutionizing how cities manage community needs. These districts involve assessments paid by local businesses and property owners aimed at funding supplemental services that bolster local economies. The establishment of over 100 BIDs reflects a growing recognition of their transformative potential. In 2024 alone, these districts yielded approximately $120 million—evidence that local investment can yield significant returns.

The Success of Little Italy

Little Italy serves as a shining example of how strategic planning and dedicated community effort can revitalize a neighborhood. Originally a declining area, it has been revitalized into a vibrant hub of restaurants, shops, and art. Key to this transformation has been the formation of the Little Italy Association, which helped orchestrate initiatives that enhanced public spaces and promoted local businesses. As Li Mandri states, "The positive changes we instituted there are replicable and applicable to neighborhoods nationwide. It’s about fostering community spirit and enhancing local economies."
Li Mandri’s background lends credibility to his initiatives. Growing up in Little Italy, he is personally invested in the success of the neighborhood and has spent decades refining the techniques that unlock community potential.

Bridging Community Needs with City Resources

There is an increasing realization that cities often lack the funds required to maintain public spaces and provide necessary services. New City America steps in where city budgets fall short, offering solutions that enhance the quality of life. These improvements range from better landscaping and street cleaning to creating engaging public gathering spaces. Li Mandri argues that these efforts are essential because, “they are really the way we’re going to run cities and neighborhoods in the future.”

Future Opportunities and Challenges

The overarching goal of New City America is to establish a replicable model for revitalization in cities across America. Challenges persist, particularly regarding community buy-in and sustainable funding, which are vital for the long-term success of any BID initiative. Communities in and around Bakersfield, CA, could look towards Li Mandri's successes and consider how similar concepts might apply locally. Encouraging local businesses and residents to invest in their districts can lead to impactful change.

Conclusion: Engaging in Local Revitalization

The work of New City America exemplifies how community-driven initiatives can lead to prosperous urban environments. As cities search for remedies to the diverse issues they face, understanding the potential of BIDs becomes increasingly important. Residents and business owners in places like Bakersfield might contemplate forming grassroots efforts and investing in local improvements that enhance the appeal and functionality of their neighborhoods. If you are a resident, consider engaging with local organizations, attending meetings, and advocating for community improvements that can realize the dreams of a revitalized urban landscape.

Call to Action

To make a difference in your community, consider how you might get involved with local organizations that advocate for neighborhood improvements. Attend city council meetings, engage with business owners, and share ideas on how to enhance your urban landscape. Change starts with informed, passionate community members. Be part of the movement to revitalize your neighborhoods!

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08.13.2025

Mission Valley Project Breaks Ground: A Milestone for Affordable Housing

Update Transformative Developments on the Horizon for Mission Valley The Mission Valley area of San Diego is on the brink of significant transformation, as a $1 billion Riverwalk development takes a critical step forward with the groundbreaking of the affordable housing project known as the Becker. Managed by Wakeland Housing and Development Corp., the site represents not just a new apartment complex but a revitalization of the community aimed at enhancing the living conditions for lower-income families. Community Commitment and State Support Thanks to a generous $41.1 million state grant, the Becker project is set to break new ground, symbolizing a commitment to addressing the affordable housing crisis that has gripped California for years. This funding will significantly aid in the construction, with $10 million earmarked for a new trolley stop by the Metropolitan Transit System, seamlessly connecting residents to the broader San Diego community. Lisa Huff, director of development at Wakeland, expressed enthusiasm for the project, noting that it’s an honor to be the first phase of a larger vision. “Hines has been a great partner in letting us pursue this large-scale, affordable housing development,” she stated, highlighting the importance of collaboration in community development efforts. A Closer Look at the Becker Project The Becker project is designed to cater to families making 60% or less of the Area Median Income (AMI), which amounts to about $99,240 for a family of four. The development will feature 190 apartments spread across three buildings—one four-story and two five-story structures. These units will provide various options, including 46 one-bedroom units, 80 two-bedroom units, and 55 three-bedroom units, allowing families different choices based on their needs. Monthly rents will vary, with units priced between $930 and $2,580, making it a vital part of San Diego’s affordable housing landscape. Furthermore, 15% of these apartments will be allocated for tenants with disabilities, ensuring inclusivity within the community. Design Features and Amenities The architectural firm MVE + Partners designed the complex with open-air walkways and a rooftop deck boasting views over the San Diego River and into Mission Hills. This thoughtful design aims to foster a sense of community while providing accessible, high-quality housing for diverse families. The emphasis on open space reflects modern trends in apartment living that prioritize both aesthetic appeal and communal interaction. Broader Implications for San Diego and Beyond The Becker project represents a microcosm of the broader shifts in urban planning and development we are witnessing across California. It’s a reflection of the growing necessity to create affordable housing amidst a rapidly increasing population and skyrocketing real estate prices. California has been at the forefront of addressing these needs, continually exploring new legislative frameworks and financial mechanisms to support sustainable and equitable growth. Projects like the Becker not only provide housing but signal a shift in how cities can evolve to meet the demands of their residents. Conclusion: The Path Forward for Housing Development The groundbreaking of the Becker project highlights a significant milestone for Mission Valley and underscores the importance of collaboration between public, private, and nonprofit sectors in tackling housing shortages. As this project moves forward, it lays an essential foundation for future developments that could redefine urban living in San Diego and potentially serve as a model for similar initiatives across the state.

08.12.2025

Overcoming the Innovation Gap: How to Ignite Action in Your Business

Update Understanding the Innovation Gap: A Common Challenge In the world of business, it’s not uncommon to encounter a lull between idea generation and execution. This so-called 'innovation gap' often stifles progress, particularly when teams have invested time and resources into selecting promising concepts. As businesses in and around Bakersfield, California navigate the competitive market landscape, recognizing this gap and learning to overcome it is crucial for sustained success. Why Momentum is Critical in Business The scenario outlined in the ‘What’s Your Problem?’ column echoes a significant truth: the energy generated from selecting an innovative idea can dissipate quickly without assertive follow-up actions. This energy, which is essential for any project, comes from enthusiasm and stakeholder buy-in. Once the decision to pursue an idea is made, it is imperative to quickly pivot to action. As noted in the column, momentum in business is challenging to create—once lost, it takes considerable effort to regain. Create Ownership to Foster Accountability One effective strategy to bridge the innovation gap is establishing clear ownership. By naming a project lead immediately after selecting the premier idea, teams can cultivate a sense of accountability and direction. This approach not only defines who is responsible for driving the project forward but also helps ensure that that person is engaged and motivated. Assigning an owner is particularly impactful in a team setting, where responsibilities can easily become muddled. Setting Concrete Milestones for Progress The next step in this process is defining a clear, achievable milestone. The concept of shorter bursts of activity coupled with quick check-ins (like a 30-day review) helps maintain focus. This method aligns with modern business practices that emphasize agility and adaptability in project management. By creating checkpoints, teams can assess progress, celebrate small wins, and recalibrate if necessary, keeping the momentum alive. The Importance of a Launch-Like Approach Turning the initial idea into actionable steps should be treated like a launch event—full of energy and anticipation. Following the selection and ownership, treating this handoff as a pivotal moment ensures that the project garners the attention it deserves. The enthusiasm that accompanies a launch can inspire the entire team, ensuring ongoing engagement with the project. Responding to Competing Priorities In a fast-paced business environment, employees are often juggling multiple responsibilities. This reality means that if innovators do not position their ideas for immediate action, they risk being sidelined by routine tasks. Thus, part of the strategy should include a realistic assessment of team bandwidth—a factor that is crucial for sustainable execution amidst competing priorities. Learning from Others: Parallel Examples Looking at other successful organizations that have navigated this innovation gap can yield valuable lessons. Companies like Google and Apple have been known for their cultures that prioritize innovation and fast-tracked implementation of ideas. They embrace a cycle of continuous feedback and iteration, which allows them to pivot quickly when challenges arise. Companies that adopt similar practices might find themselves better positioned to exploit new opportunities. Future Trends in Innovation Execution As we look to the future, the role of rapid execution will likely continue to shape how businesses operate. The constant evolution of technology and market expectations means that innovative ideas can quickly become obsolete if not acted upon swiftly. Businesses that understand this dynamic and adapt their strategies accordingly will be uniquely prepared for success in an ever-changing landscape. As Bakersfield’s business leaders and teams consider their paths forward, it’s essential to maintain momentum following the selection of innovative ideas. With effective strategies centered around ownership, clear milestones, and proactive engagement, organizations can transform intention into impactful actions that secure their competitive advantage. Igniting progress isn’t just about having great ideas; it’s about making those ideas come to life.

08.08.2025

Discover How San Diego Shapes Startup Success In Lifestyle Brands

Update How Local Innovation Can Drive Economic Change The concept of innovation is often associated with tech giants in Silicon Valley. However, in a surprising twist, San Diego's sports and lifestyle sector is reshaping economic landscapes. With an impressive annual economic impact of $6.3 billion, this industry mirrors the influence of major attractions such as the San Diego Zoo, creating over 57,000 jobs. This underlines a crucial point: innovation and lifestyle can intersect to foster substantial economic growth. The Role of Incubators in Startup Success San Diego Sports Innovators (SDSI) is a pivotal player here, functioning as an incubator for sports and lifestyle startups. An accelerator program offered to its members, free of charge, not only nurtures budding entrepreneurs but also positions San Diego as a thriving hub for lifestyle brands. “Imagine a funnel where new ideas and marketing enter, getting filtered into polished business plans,” remarks Bob Rief, Executive Director of SDSI. Building a Community: The Backbone of Innovation Creating a collaborative community is a foundational element for fostering innovation. SDSI hosts monthly workshops and meetings to connect its members, ensuring that they learn from one another's experiences and grow stronger together. This community-focused approach goes beyond merely providing resources; it emphasizes shared learning and collaboration, key ingredients for sustainable growth. Championing Inclusivity: The Walton Innovation Network In honor of NBA legend Bill Walton, SDSI is launching the Walton Innovation Network, aimed at enhancing support for lifestyle brands. This initiative exemplifies inclusivity within the innovation ecosystem and expands opportunities for underrepresented groups. By focusing on diverse insights and experiences, it promises to enrich the entrepreneurial landscape. Understanding Local Economic Drivers If you're living in or around Bakersfield, CA, understanding the dynamics of nearby San Diego could inspire local initiatives. With lifestyle brands making huge strides in California, similar strategies could be adopted to nurture local businesses. Engaging with organizations like SDSI can provide insights into how community and collaboration can spur economic growth right at home. The Future of Lifestyle Brands: Predictions and Trends Looking ahead, trends in the lifestyle and sports sector indicate a shift towards sustainability and wellness-oriented products. The alignment of consumer preferences with these ideologies opens a realm of possibilities for startups. Staying informed about these trends and integrating them effectively can provide a competitive edge to emerging businesses. Act on Your Ideas: Implementation Steps for Startup Success For budding entrepreneurs, taking the first step can be daunting. Engage with local incubators, attend workshops, and seek mentorship from established figures in the industry. SDSI’s programs are structured to aid individuals at various stages in their business journey—tailoring support to your unique needs. Don’t wait; the community is here to help you actualize your business vision! As you absorb these insights about the thriving ecosystem in surrounding areas like San Diego, consider how similar strategies could benefit your community. Whether you're a local entrepreneur or a business enthusiast, fostering a spirit of innovation and collaboration could be your pathway to success.

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