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June 13.2025
3 Minutes Read

WNBA Expands Viewership with E.W. Scripps Partnership on ION Television

WNBA player in action, highlighting WNBA partnership with E.W. Scripps.

The Exciting Future of WNBA on ION Television

The Women’s National Basketball Association (WNBA) is not just thriving; it’s benefiting from a well-established partnership with E.W. Scripps, ensuring that fans can continue to enjoy regular-season games on ION Television. This extended agreement comes at a time when the league is gaining unprecedented visibility and popularity, especially with the emergence of star athletes like Caitlin Clark and Angel Reese.

Significant Viewership Growth

According to the league, viewership for Friday Night WNBA games aired on ION significantly skyrocketed, increasing by an impressive 133% in the current year compared to last. This surge indicates a blossoming interest in women's sports, reflecting a societal shift towards supporting female athletes and their accomplishments on the court.

Engaging Content Beyond Games

It's not only the games that are drawing viewers; ION's dedicated weekly studio show devoted solely to WNBA coverage adds an exciting new dimension. This innovative approach to sports broadcasting ensures fans are engaged and informed about the league and its players, contributing to its growing fanbase.

WNBA’s Resurgence in Attendance

The thrill doesn't stop at viewership; the WNBA has also reached a milestone in attendance, recording its highest numbers in over two decades. With a remarkable 2,353,735 fans attending games, signifying a 48% increase from the previous year, it’s clear that the league is on a positive trajectory. The growing audiences are not only witnessing world-class talent but are also becoming part of a burgeoning community that celebrates women's sports.

Cultural Significance and Community Connection

For residents of North County San Diego and beyond, the WNBA's growing presence provides an inspiring opportunity to rally around women in sports. Engaging with female athletes fosters a sense of community and pride, encouraging local youth to aspire to greatness, no matter the field. The WNBA is not just a sports league; it’s a cultural phenomenon that resonates deeply with fans, families, and aspiring players.

What This Means for the Future of Women’s Sports

The extended partnership between the WNBA and E.W. Scripps is a beacon of hope for future growth in women's sports. As more networks embrace equitable opportunities for female athletes, we may begin to see a ripple effect, inspiring other leagues and organizations to follow suit. This momentum is crucial for creating a sustainable future for women's sports, where female athletes receive the recognition and support they rightfully deserve.

As fans, it’s an exhilarating time to engage actively with women's basketball and support our athletes, whether tuning in every Friday night or attending games in person. By amplifying the conversation surrounding women in sports, we contribute to a brighter, more inclusive future for athletes across all sports disciplines.

Join the Movement!

Now is the time to rally and show your support for the WNBA and its stars. Share your love for the league, engage with content, and inspire others to get involved. Whether through social media or attending games, let’s build a community that stands behind our incredible women athletes!

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Luka Dončić’s Contract Extension with the Lakers: A Commitment to Championship Dreams

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Warped Tour Returns to Long Beach in 2026: A Must-Attend Event for Fans

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