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Why CAbi's Move to Long Beach Matters
The relocation of CAbi, a prominent women’s fashion company, from Carson to Long Beach isn’t just a change of scenery; it signals a shift in retail dynamics, local economic growth, and community empowerment. On July 10, 2025, the company celebrated its new headquarters with a vibrant ribbon-cutting ceremony attended by city officials and staff. CAbi's move to its spacious 27,000-square-foot office near Long Beach Airport promises to bring more than 100 new jobs to the area, impacting the local economy positively.
The Roots of CAbi: Empowerment Through Fashion
CAbi, which stands for Carol Anderson by invitation, was founded in 2001 by a diverse group of women, including designer Carol Anderson and Chief Culture Officer Syd Ryan. The company's approach arose as a response to the so-called "retail apocalypse," driving efforts instead to create a supportive environment for women while promoting individual expression. With its unique multi-level marketing model, CAbi empowers stylists to present collections directly to customers in the comfort of their homes, fostering personal connections and tailored experiences.
A New Era for Long Beach
The enthusiasm surrounding CAbi’s relocation reflects a broader revitalization in Long Beach, which is increasingly becoming a hub for businesses that prioritize community and innovation. CAbi's Chief Financial Officer, Russ Bowers, strategically collaborated with District 3 Councilmember Kristina Duggan to secure a more central, "walkable" location than their previous site in Carson. The significance of such planning transcends the fashion industry, representing a community-driven vision for sustainable business practices that stimulate job growth and cultural vibrancy.
Growth Ambitions: CAbi's Vision for the Future
As CAbi aims to grow its revenue by 15% over the next three years, it plans to expand its workforce proportionately. The new office not only showcases modern amenities, like meeting rooms named after fabrics, but it also serves as a testament to the company's commitment to creating an inspiring work environment conducive to collaboration and creativity. This strategic growth vision aligns with the increasing global demand for online shopping and direct selling experiences.
The Community Connection: Local Impacts
Mayor Rex Richardson warmly welcomed CAbi to the city, reaffirming the importance of supporting women-owned businesses. Such initiatives resonate well in a state like California, particularly around Bakersfield, where community engagement is pivotal for local economic sustainability. The rise of women-led companies, like CAbi, serves as an encouraging example for aspiring entrepreneurs throughout the region.
What Makes CAbi's Business Model Unique?
At its core, CAbi’s business model is built around fostering community and personal relationships through fashion. Instead of relying solely on traditional retail channels, they harness the power of independent sales consultants who build personal brands around the collection and connect deeply with customers. This not only transforms the retail experience but also nurtures a network of empowered women entrepreneurs.
Looking Ahead: CAbi's Inspiration and Outreach
Having launched a charitable foundation that supports microloans for women entrepreneurs, CAbi exemplifies the perfect blend of business success and social responsibility. This outreach initiative highlights the company’s commitment to uplifting others and reinforcing the values that lie at the heart of its operations. Local women seeking entrepreneurial inspiration can look to CAbi as a blueprint for overcoming barriers and finding success.
In conclusion, CAbi's move to Long Beach is more than just a relocation; it is a powerful statement about the future of women in business and the positive impact flexible, community-centered businesses can have. As CAbi establishes its presence in Long Beach, it showers the local economy with optimism and exemplifies how fashion can serve not just as an industry but as a vehicle for empowerment.
If you’re in the Bakersfield area and looking to support a dynamic, woman-led business model, consider exploring CAbi's collections, or even reaching out to become a stylist. Joining such a community fosters connections beyond the transaction and allows individuals to thrive in a supportive environment.
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