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The Rise of Non-Alcoholic Beverages: Athletic Brewing Leads the Way
In a thrilling development for the craft beer industry, Athletic Brewing Company officially opened the doors to its new headquarters in San Diego, California, a move that symbolizes a significant expansion in the market for non-alcoholic (NA) beer. This 107,000-square-foot facility, which doubles the company’s production capacity, positions Athletic Brewing at the epicenter of a cultural shift towards healthier drinking options.
Embracing a New Era in Brewing
The momentum behind Athletic Brewing’s growth can be attributed to changing consumer preferences, particularly among younger generations, who are increasingly aware of their health and wellness. According to recent Gallup data, alcohol consumption has reached a record low among U.S. adults, with only 54% saying they drink, reflecting a broader trend towards moderation. As more people discover the benefits of non-alcoholic beverages, Athletic Brewing, co-founded by Bill Shufelt and John Walker, has capitalized on this societal shift, becoming the leading name in the market with over 52% of its segment.
Innovative Approaches to Brewing
Founded in 2017, Athletic Brewing has grown its production from a mere 100,000 cases annually to over 6 million by 2025. The company is celebrating significant milestones, such as the production of its one-millionth barrel and rapid expansion with a recent $50 million equity financing from General Atlantic. These funds are being used to establish the newly renovated Ballast Point facility in Miramar, alongside their existing operations.
“When we opened in San Diego back in 2020, we were just a small brewery,” Shufelt reminisced. “Now, we’re redefining what it means to be a craft beer producer in this space.” Each year, Athletic Brewing releases around 50 different brews, each under 0.5% ABV, reflecting its commitment to quality and innovative brewing techniques that deliver rich flavors comparable to traditional ales.
The Market's Growing Demand
The demand for non-alcoholic beer is evident from the statistics. In many national grocery chains, NA beer accounts for up to 20% of total beer sales. This follows a phenomenal 30% compound annual growth rate observed since 2020. Interestingly, non-alcoholic beer sales in San Diego surged by 49% over the past year, showing that consumers are increasingly seeking healthier alternatives.
As Shufelt notes, "We innovate continuously, especially as we create products that can truly rival beer in every aspect minus the alcohol. We want our customers to enjoy every moment without compromising their health.”
Community Impact and Future Predictions
What sets Athletic Brewing apart from traditional breweries isn’t just its innovative products; it’s also its commitment to social values. Through its “Two For The Trails” initiative, the company actively donates funds to preserve outdoor spaces, having contributed around $6.3 million since its inception to preserve trails and parks. This commitment to the environment resonates strongly with modern consumers who care deeply about sustainability.
As the company expands, Shufelt predicts that non-alcoholic beer could surpass 10% of overall beer sales in the not-too-distant future. With their eyes set on international markets like Canada and parts of Europe, Athletic Brewing aims to further push the boundaries of the non-alcoholic segment.
Conclusion: A Bottled Future
The rise of Athletic Brewing signifies more than just corporate expansion; it embodies a cultural evolution towards healthier living without sacrificing enjoyment. As they continue to innovate, engage with their community, and emphasize environmental sustainability, Athletic Brewing is firmly positioned to lead the non-alcoholic revolution. For individuals in Bakersfield and beyond, this movement offers a remarkable alternative that is both refreshing and responsible.
To explore more about Athletic Brewing and discover their products, visit their website and check out their offerings at local retailers.
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