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November 21.2025
3 Minutes Read

Athletic Brewing's New San Diego HQ: A Game-Changer for Non-Alcoholic Beer

Athletic Brewing Co. Opens New HQ

The Rise of Non-Alcoholic Beverages: Athletic Brewing Leads the Way

In a thrilling development for the craft beer industry, Athletic Brewing Company officially opened the doors to its new headquarters in San Diego, California, a move that symbolizes a significant expansion in the market for non-alcoholic (NA) beer. This 107,000-square-foot facility, which doubles the company’s production capacity, positions Athletic Brewing at the epicenter of a cultural shift towards healthier drinking options.

Embracing a New Era in Brewing

The momentum behind Athletic Brewing’s growth can be attributed to changing consumer preferences, particularly among younger generations, who are increasingly aware of their health and wellness. According to recent Gallup data, alcohol consumption has reached a record low among U.S. adults, with only 54% saying they drink, reflecting a broader trend towards moderation. As more people discover the benefits of non-alcoholic beverages, Athletic Brewing, co-founded by Bill Shufelt and John Walker, has capitalized on this societal shift, becoming the leading name in the market with over 52% of its segment.

Innovative Approaches to Brewing

Founded in 2017, Athletic Brewing has grown its production from a mere 100,000 cases annually to over 6 million by 2025. The company is celebrating significant milestones, such as the production of its one-millionth barrel and rapid expansion with a recent $50 million equity financing from General Atlantic. These funds are being used to establish the newly renovated Ballast Point facility in Miramar, alongside their existing operations.

“When we opened in San Diego back in 2020, we were just a small brewery,” Shufelt reminisced. “Now, we’re redefining what it means to be a craft beer producer in this space.” Each year, Athletic Brewing releases around 50 different brews, each under 0.5% ABV, reflecting its commitment to quality and innovative brewing techniques that deliver rich flavors comparable to traditional ales.

The Market's Growing Demand

The demand for non-alcoholic beer is evident from the statistics. In many national grocery chains, NA beer accounts for up to 20% of total beer sales. This follows a phenomenal 30% compound annual growth rate observed since 2020. Interestingly, non-alcoholic beer sales in San Diego surged by 49% over the past year, showing that consumers are increasingly seeking healthier alternatives.

As Shufelt notes, "We innovate continuously, especially as we create products that can truly rival beer in every aspect minus the alcohol. We want our customers to enjoy every moment without compromising their health.”

Community Impact and Future Predictions

What sets Athletic Brewing apart from traditional breweries isn’t just its innovative products; it’s also its commitment to social values. Through its “Two For The Trails” initiative, the company actively donates funds to preserve outdoor spaces, having contributed around $6.3 million since its inception to preserve trails and parks. This commitment to the environment resonates strongly with modern consumers who care deeply about sustainability.

As the company expands, Shufelt predicts that non-alcoholic beer could surpass 10% of overall beer sales in the not-too-distant future. With their eyes set on international markets like Canada and parts of Europe, Athletic Brewing aims to further push the boundaries of the non-alcoholic segment.

Conclusion: A Bottled Future

The rise of Athletic Brewing signifies more than just corporate expansion; it embodies a cultural evolution towards healthier living without sacrificing enjoyment. As they continue to innovate, engage with their community, and emphasize environmental sustainability, Athletic Brewing is firmly positioned to lead the non-alcoholic revolution. For individuals in Bakersfield and beyond, this movement offers a remarkable alternative that is both refreshing and responsible.

To explore more about Athletic Brewing and discover their products, visit their website and check out their offerings at local retailers.

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02.24.2026

Discover How MedImpact's Acquisition of Sav-Rx Reshapes Healthcare Solutions

Update MedImpact's Strategic Vision: A New Era in Healthcare Services MedImpact, a front-runner in pharmacy benefit management (PBM), is reshaping the healthcare landscape with its recent acquisition of Sav-Rx. This strategic move underscores a commitment to enhancing healthcare accessibility and affordability for consumers, particularly in labor markets where pharmacy benefit services are crucial. By integrating Sav-Rx, known for its exceptional service to organized labor and independent operations since 1968, MedImpact is not just expanding its portfolio; it is reinforcing its foundational values of trust and service excellence. The Benefits of Acquisitions in Healthcare In an era marked by rapid consolidation in healthcare, MedImpact's strategy of acquiring Sav-Rx positions it uniquely. By maintaining Sav-Rx’s independence, MedImpact showcases a model that emphasizes tailored solutions rather than a one-size-fits-all approach. This not only idealizes personalized care but also fosters long-term relationships, as illustrated by Sav-Rx’s impressive retention rates, with 99% of clients remaining for over two decades. Such figures highlight the depth of trust developed between Sav-Rx and its clients, which MedImpact plans to expand upon. Emphasizing Flexibility in Healthcare Solutions As healthcare systems evolve, MedImpact's flexible modular ecosystem becomes increasingly relevant. Zach Johnson, MedImpact’s Executive Vice President, articulates this vision, allowing payers to choose from specialized healthcare technologies that best suit their populations. This approach embodies a significant shift from traditional models, ensuring that clients receive solutions tailored to their unique needs — a valuable prospect for individuals, families, and labor groups. Exploring Low-Cost Pharmaceutical Alternatives MedImpact’s innovation extends beyond PBM services to the pharmaceutical realm with the launch of biosimilars, which are crucial in reducing drug costs. Recently, the company announced an unbranded biosimilar to Humira, illustrating a commitment to affordable treatment options. Given the exorbitant costs associated with conventional medications, introducing low-cost alternatives underscores the potential for significant savings in healthcare expenditures. By addressing the financial burden of high-cost drugs, MedImpact is not only appealing to consumers but also reshaping treatment access. Insights into the Future of Healthcare The acquisition of Sav-Rx and the introduction of biosimilars hint at a broader evolution in healthcare strategy where diversity and innovation are key. As MedImpact plans further acquisitions to enhance its operational capacity, it would position itself as a leader in a more responsive and comprehensive healthcare ecosystem. The strategic choices being made today set the foundation for a future where healthcare can be both affordable and efficient, particularly for those who depend on these services the most. Conclusion: The Road Ahead for MedImpact With a clear focus on enhancing service offerings and forging stronger connections within labor markets, MedImpact is pursuing a path that not only supports its growth but also prioritizes the needs of the community. As we observe the healthcare landscape transform, it becomes imperative for stakeholders, including consumers in places like Bakersfield, to remain informed about such strategic developments. These changes could directly affect their access to affordable healthcare solutions. As the healthcare landscape continues to evolve, it is critical for consumers to stay informed and proactive in understanding how these developments may impact their healthcare options. Investing effort in educating oneself can lead to better health choices and savings in the long run.

02.24.2026

Exploring Unique Family-Friendly Spring Break Destinations Near Bakersfield

Update Discover Unique Family-Friendly Spring Break Destinations As families look forward to spring break, the challenge often lies in selecting a destination that is not only warm and welcoming but also offers activities that cater to various age groups. Residents of Bakersfield, CA, in particular, have a plethora of options that blend relaxation with fun for the entire family. Here are some recommendations for unique spring break destinations that families should consider this year. Unveiling New Orleans, Louisiana Often underrated as a family-friendly destination, New Orleans charms visitors with its vibrant culture and history. The best time to visit the city is just after Mardi Gras, when you can avoid the large crowds and enjoy moderate temperatures between the 50s and 70s. Families can explore the picturesque neighborhoods on foot, visiting iconic spots like the Audubon Aquarium and the breathtaking City Park, which features a botanical garden, playgrounds, and beautiful walking paths. Experience the Charm of Charleston, South Carolina Charleston provides a delightful mix of Southern hospitality and historical richness perfect for family getaways. This walkable city serves as a great base from which to explore nearby beaches. With average temperature highs reaching into the 70s during spring, families can enjoy outdoor activities without the oppressive heat. Be sure to visit the South Carolina Aquarium or take a scenic carriage ride through the historic district. Explore the Desert Oasis of Palm Springs, California Known for its gorgeous desert landscapes, Palm Springs also boasts plenty of family-friendly activities. The spring months lure visitors with average highs in the 80s, making it ideal for outdoor fun. Families can delve into adventures at nearby Joshua Tree National Park, hike to waterfalls, or ride on the aerial tramway for breathtaking views. The city is also calmer in early spring before the summer rush, allowing families to relax and enjoy their surroundings. Dallas, Texas: A Family-Friendly Surprise Dallas might not be the first city that comes to mind for family vacations, but it offers a wealth of attractions. From the interactive Perot Museum of Nature and Science to the engaging Dallas Museum of Art, there are plenty of educational yet fun activities. With average spring temperatures in the 70s, families will have plenty of opportunities to explore outdoor parks and vibrant neighborhoods before larger summer crowds settle in. Consider Fun International Getaways If you’re open to international travel, consider heading to places like Lisbon, Portugal, known for its affordability and family-friendly atmosphere. Visitors report friendly locals, easy navigation when traveling with children, and excellent amenities for families, including high chairs and baby facilities. Additionally, the wide use of English makes for stress-free communication. On the other hand, if you wish to venture to warmer seas, the fun-filled beaches of Cancún, Mexico, await families. Resorts here often feature kid-friendly clubs and amenities that allow parents to unwind while children are entertained. Connecting Through Travel Whether it’s a close jaunt to a neighboring state or a flight across the globe, family vacations provide opportunities for bonding, adventure, and growth. When planning your spring break trip, consider what unique experiences will create lasting memories for everyone. Remember, it isn't strictly about the destination, but the opportunities to explore, learn, and deepen your family connection that matter the most. Ready to explore these amazing destinations? Start planning your family-friendly spring break getaway today!

02.19.2026

California's Seniors Fight Isolation: Transforming Loneliness into Community and Connection

Update Combating Isolation: A Growing Movement Among Seniors in California In California, an inspiring trend is emerging among older adults: a concerted effort to combat social isolation. The state, known for its diverse population, is experiencing initiatives aimed at fostering connections among seniors, demonstrating that feeling isolated is not an inevitable part of aging. Community Initiatives Making a Difference California has seen a surge in programs designed to promote social interaction among older adults. These community-based initiatives, often led by local nonprofits and government agencies, focus on engaging seniors in various activities—from exercise classes to arts and crafts. Many participants express their desire for new friends and social connections, as highlighted in a recent program in Bakersfield. Examples include walking clubs that not only improve fitness but also facilitate social bonding. By incorporating interactive elements, these organizations foster a sense of belonging that can alleviate feelings of loneliness for seniors. The Role of Technology in Reducing Isolation Technology plays a significant role in enhancing social connections for older adults. Programs that introduce seniors to video chat platforms and social media can create avenues for ongoing interaction with family and friends, helping to bridge geographical distances. As one participant eloquently put it, "It feels good to see my grandkids smiling on screen, even if they're miles away." Additionally, local senior centers in Bakersfield are hosting workshops to help seniors become more tech-savvy, providing them with the tools they need to engage online. Fostering New Connections: The Emotional Impact The emotional toll of isolation is profound, with many seniors reporting feelings of sadness and disconnection. Programs across California emphasize the health benefits of social interaction, which not only combats loneliness but improves overall mental and physical health. Research indicates that regular social engagement leads to lower risks of depression and cognitive decline. Joining community programs allows seniors to share stories, hobbies, and experiences, ultimately enriching their lives and enhancing well-being. Local Perspectives: Bakersfield’s Unique Initiatives Within Bakersfield, several institutions are fabricating spaces aimed at fostering friendship among seniors. Local churches, community centers, and libraries are actively collaborating to create social events that cater to older adults. Activities like dance nights, bingo games, and cultural festivals are just a few ways these organizations are enjoying success in bringing seniors together. One participant described how, after attending these events, she has made friends with whom she regularly goes for coffee—a simple yet profound change for her social life. Future Predictions: Can This Be Sustained? Looking ahead, it’s crucial to consider whether these initiatives can maintain momentum. As the demand for senior social programs rises, funding and sustainability will be essential. Local governments and nonprofits must continue to collaborate and seek grants that support these efforts. However, the positive impact seen thus far gives hope that the fight against isolation will persist, encouraging a community where older adults continue to thrive socially. Final Thoughts: Why Community Matters The growing movement to reduce isolation among seniors in California—particularly in cities like Bakersfield—proves that community matters. By nurturing social connections, older adults gain companionship, support, and joy in their lives. The local initiatives are not just programs; they are lifesavers that restore confidence, foster friendships, and empower older citizens. This community-focused approach not only enriches the lives of seniors but enhances the community as a whole. Take action today by reaching out to local organizations and see how you can participate in fostering connections with seniors in your area. Whether it’s volunteering at events, sharing your skills, or simply organizing a casual meet-up—the benefits are immeasurable. Together, we can make isolation a thing of the past for our elder population.

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