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January 20.2026
3 Minutes Read

Altadena Small Businesses Face Tough Challenges After Wildfires: A Community Analysis

Altadena small business recovery site under reconstruction.

After Wildfires: Altadena Small Businesses Struggle for Recovery

In the aftermath of the devastating Eaton Fire that ravaged Altadena, California, the road to recovery for small businesses has been anything but smooth. Nearly a year after the flames tore through the community, many entrepreneurs are grappling with the lingering effects, navigating bureaucratic hurdles, and facing profound uncertainties about their future. These struggles paint a vivid picture of the challenges that small business owners encounter in the wake of natural disasters.

The Impact of the Eaton Fire on Local Businesses

The Eaton Fire destroyed thousands of structures, and among the losses was around 50% of Altadena's small businesses. As reported by various news outlets, local cafés, shops, and community services have either shuttered permanently or are operating under severe constraints. The personal accounts of business owners reveal a tapestry of struggles as they endeavor to rebuild while wrestling with insurance claims, federal aid discrepancies, and community morale.

Manufacturing Frustration: Insurance Delays and Federal Aid Gaps

One pressing issue is the frustrating delay from insurance companies, where small business owners often feel sidelined. For instance, Matt Schodorf, a co-owner of a coffee shop, recounted his experience: "It feels frustrating because it feels we are very small potatoes, especially from the perspective of the government." He noted how initial assistance from FEMA and insurance companies was lacking, requiring him to appeal publicly for help. These stories resonate with many others who feel overlooked and unimportant in the eyes of larger institutions.

A Call for More Effective Legislation to Support Recovery

The current legislative framework shows disparities that negatively affect small businesses compared to homeowners. For example, while homeowners can receive upfront insurance payments without a full inventory list, businesses must navigate more complicated claim processes. This difference can significantly slow down the recovery timeline for small enterprises, putting fragile business models at risk.

The Community’s Resilience: Stories of Hope Amidst Despair

Despite the obstacles, there is a spirit of resilience among Altadena's business owners. Carrie Meyers, once owner of a beloved pet store, expressed her desire to return once conditions improve, though she grappled with the mental toll of the situation. "People want me back. But I don’t know if we can survive up there, mentally I’m not there." These reflections underscore the essential emotional and mental support small business owners need during these challenging times.

Available Aid: Navigating Resources and Support Systems

For those seeking assistance, numerous resources are available. The U.S. Small Business Administration (SBA) offers various disaster loans tailor-made to assist businesses in rebuilding. Business Physical Disaster Loans can help owner-occupied businesses repair or replace damaged property, while Economic Injury Disaster Loans (EIDL) provide working capital to meet ordinary financial obligations that might be unmanageable post-disaster. Yet the challenge remains—many business owners are unaware of these programs or struggle with the application process.

Moving Toward Recovery: How Community Support Can Make a Difference

Rebuilding is a collective effort. Altadena's business owners are finding encouragement through community support, highlighting the importance of shopping local and supporting grassroots initiatives. The recent community events to discuss recovery and share resources demonstrate the power of local unity—a key element in fostering resilience and recovery. Collaborating with local government representatives to amplify the capabilities of small businesses could further bolster support systems.

As community members rally to support their local businesses, the path to recovery, albeit difficult, seems hopeful. The importance of keeping resources and support systems active cannot be overstated, especially in the face of such disasters.

Ultimately, for those living in and around Bakersfield, California, understanding the significance of supporting local businesses is crucial. Engaging in your community by shopping local and sharing resources can help transform despair into hope, driving forward the recovery process. If you are a business owner struggling post-disaster, explore the available resources and ensure your voice is heard in this crucial time of rebuilding.

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02.24.2026

Gas-Guzzler Revival: A Risky Business Move for US Automakers?

Update The Rise of the Gas-Guzzler: A Short-lived Trend? In recent years, U.S. automakers have rekindled their relationship with powerful gas-burning engines, bolstered by policy changes that favor larger vehicles. Major brands like Ford are showcasing their new muscle cars, including the revamped Dodge Charger and the performance-driven Mustang Dark Horse, which flaunt their V8 engines proudly at events like the Detroit Auto Show. These hearty engines promise potential financial windfalls, with projections suggesting substantial profits as enthusiasm for big American cars surges. Backing Away From Electrification: A Risky Business Move Despite the immediate gratification of high returns, this strategic pivot towards gas-guzzlers carries significant risks. The global shift towards electric vehicles (EVs), driven by federal regulations in many countries, suggests a changing landscape for the automotive industry. Auto industry experts have expressed concerns over U.S. manufacturers’ slower pace in embracing electrification compared to countries like China, which has already begun flooding the market with lower-cost, technologically advanced EVs. Global Market Dynamics and Consumer Preferences The choice to double down on traditional combustion engines may work in the short term, but analysts warn about the longer-term implications. Ignoring the growing demand for EVs can result in dwindling sales outside the U.S. market where customers are increasingly prioritizing sustainable options. Mark Wakefield of AlixPartners highlights that a reversion to gas-guzzlers without a comprehensive electric vehicle strategy could “be disastrous” for manufacturers in an evolving global market. Automakers' Mixed Messages on Electric Vehicles Even while promoting high-performance gas-powered vehicles, automakers like Ford emphasize their commitment to investing in electric technologies. Ford's Executive Chair asserts plans for affordable electric vehicles by 2027, showcasing efforts to balance consumer demand for muscle with technological innovation. This dual approach indicates a recognition that while muscle cars may reign supreme now, a successful auto industry must also navigate the road ahead toward electrification. Wall Street's Positive Reception Amid Uncertainty Market analysts have recently responded favorably to the new direction taken by U.S. automakers, with several raising their earnings forecasts following strong quarterly results. General Motors and Ford have seen significant boosts in stock prices, hinting at a profitable future for gas-guzzler models. However, as these trends illustrate, automotive investors need to consider not just the present windfall but also the longer term viability of this path. A Need for Strategic Diversification The stark contrast between the excitement over muscle cars and the push for electric vehicles suggests a critical need for manufacturers to diversify their portfolios responsibly. A widespread move back to powerful engines could inadvertently alienate eco-conscious buyers and suppress future growth. Thus, automakers must find a way to integrate both product lines to remain competitive not just in the U.S. but globally. Conclusion: Seeking Balance in an Evolving Market In summary, while the resurgence of gas-powered vehicles provides a temporary boost for U.S. automakers, the long-term impact of neglecting electrification could be detrimental. The transition to electric vehicles is no longer a possibility; it’s a necessity. Consumers in Bakersfield and beyond should keep an eye on this dynamic shift in automotive strategy, especially as electric vehicle technologies advance and government incentives continue to evolve. As the market transforms, staying informed about these developments will empower consumers to make smart choices in their next vehicle purchases. Let’s engage in the conversation! What are your thoughts on the future of gas vehicles versus electric options? Share your voice with us!

02.24.2026

The Unique Flavors of BreeSky’s Quesadillas Await You in Santa Ana

Update Welcome to the World of BreeSky's QuesadillasIf you think you've tasted every kind of quesadilla, think again. BreeSky's Quesadillas in Santa Ana brings a unique twist to this beloved dish, offering a menu crafted from the heart and inspired by heritage. The standout feature here is the quesiglia frita, often mistaken for empanadas but undeniably distinct in texture and flavor. A Culinary Legacy of FlavorFor Bree, the founder, her venture into the culinary world is more than just serving food—it's about making cultural connections and keeping cherished memories alive. Growing up with Guatemalan parents, she remembers enjoying similar dishes from food carts in Downtown L.A. Bree’s quesadillas are a reflection of her roots; they're made from masa, creating a crispy yet chewy delight that showcases her culinary journey and roots. "I get a lot of people saying they’re empanadas," Bree explained, emphasizing the unique crunch of her creation. "But mine are more crunchy. I think it just depends where you’re from." From Struggle to Success: Bree’s JourneyAs a single mother, Bree's journey hasn't been easy. Moving to Orange County with her son in search of a better life and school experience fueled her ambition. BreeSky is more than just a name—it's a blend of her identity and her son's, with a logo symbolizing Skyler's autism, a story that infuses more meaning into her culinary craft. “I told myself before I turn 30 that I have to figure out a way to get by better financially,” Bree shared. It reflects a universal struggle, resonating with many parents who seek to better provide for their children. Starting with humble beginnings, Bree recalls selling just one quesadilla on one slow day in Glendale. Yet, it was the viral success from social media influencers and a loyal customer base that turned the tide towards success. Why You Need to Try BreeSky's QuesadillasWith flavors like cheese, tinga, potato, and chorizo, each quesadilla is created freshly to order and fried to perfection. Although the wait may be longer than expected, the satisfaction from each bite proves worthwhile. Prices range from $13.50 for three quesadillas, with additional beverage options drawing diners in for a complete experience. A standout recommendation is the raja with melty cheese, which pairs delightfully with the crunch of the masa. If you’re feeling adventurous, why not try all three variations? Many visitors promise that the flavors bring excitement to their palates while exploring the casual dining scene. Community and ConnectionBreeSky's pop-up location next to Charlie's Birria undoubtedly fosters community, creating a vibrant food scene where families and friends can gather to enjoy delicious food. Her social media presence on Instagram (@breeskys.quesadillas) and TikTok (@ohitsjust.bree) offers fans a glimpse into her life and business journey, but also allows them to share their experiences and connect over shared tastes. Future Trends in Local Food ScenesAs more food lovers seek out diverse flavors and stories behind each dish, pop-up kitchens like BreeSky are becoming increasingly popular. They represent a blend of culture, creativity, and culinary heritage that fuels the local economy while allowing entrepreneurs like Bree to shine. Expect to see more of these unique pop-up concepts in your area, celebrating different backgrounds and tastes. BreeSky’s success could inspire similar entrepreneurial ventures across communities, proving that with dedication, passion, and social media savvy, you can carve out your own niche. As food cultures blend and evolve, there’s an opportunity for everyone to engage, elevate, and enjoy. What’s Next for BreeSky?While currently positioned in Santa Ana, Bree is not stopping here. Keep an eye out for future pop-up events in Los Angeles and beyond. BreeSky's journey demonstrates that passion fortified by community support can lead to significant success. Will Bree expand her operations? Only time will tell. For now, local residents are lucky to indulge in these flavorful quesadillas! Wrap up your culinary journey by stopping by BreeSky’s booth on Sundays at Halladay Market (601 East Central Ave, Santa Ana), and experience a taste of what’s cooking—one quesadilla at a time. Let’s support our local food entrepreneurs and enjoy the rich flavors they bring to our plates!

02.24.2026

How CBIZ San Diego Office is Reshaping Accounting Through Innovation and Leadership Changes

Update CBIZ San Diego's New Era The CBIZ San Diego office is navigating a transformative period marked by substantial growth and strategic changes. Established in 1997 with its acquisition of Grant Neson Group, CBIZ has consistently expanded its footprint in Southern California. The 2024 merger with Marcum LLP, valued at $2.3 billion, has become a pivotal moment for the office, elevating its capabilities into new sectors and enhancing services to both existing and potential clients. Innovative Expansions in Accounting Services With the industry rapidly evolving, the merger has opened doors for CBIZ San Diego to tap into vital market segments such as cryptocurrency, alternative investments, and technology innovation. Stuart Starr and Gregg Landers, leading figures at CBIZ San Diego, emphasize the adaptability of their team, which has enriched their service scope significantly. As a result, CBIZ San Diego is well-positioned to offer specialized solutions across sectors including life sciences, real estate, and professional services. Leadership Transition and Legacy of Growth The recent retirement of long-time leader Paul Nation marks a significant transition for the firm. Nation's leadership was characterized by a strong emphasis on talent development and client relationships, cultivating an environment where employees could thrive. His legacy remains influential as the new leadership team honors his approach by continuing to invest in staff development and maintaining client trust. The current leaders are committed to furthering the culture of growth and ethical practice established by their predecessor. The Impact of AI on Accounting As CBIZ San Diego evolves, it also faces new challenges and opportunities presented by artificial intelligence. The implementation of AI tools is reshaping accounting practices, offering automation of routine tasks and data analysis enhancement. This technological leverage enables firms to allocate human resources to more strategic roles, ultimately driving business growth and client satisfaction. The team anticipates AI will be pivotal in their operational strategy as they seek to integrate innovations that align with their values. Future Opportunities and Trends The future of the accounting landscape appears promising, with numerous growth opportunities stemming from technological advancements. For CBIZ San Diego, it's crucial to embrace a forward-thinking mindset. The firm is focused on harnessing its new capabilities post-merger to expand its influence in auditing and consulting. As industries increasingly require specialized knowledge, CBIZ is well-equipped to meet these demands due to its broad resource base and expert leadership. Engaging with the Community For people living in and around Bakersfield, CA, understanding the developments at CBIZ may signal broader economic trends affecting the region. As the accounting landscape transforms, local businesses may find new opportunities to engage with firms like CBIZ, which are better equipped to provide tailored financial services that meet evolving market demands. Final Thoughts The evolution of CBIZ San Diego reflects broader shifts within the accounting industry. As it adopts innovative practices alongside traditional values of mentorship and growth, the firm is poised to thrive in an increasingly complex business environment. As residents of Bakersfield observe these changes, it’s essential to recognize the potential these advancements hold for local enterprise.

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