A New Era Begins at Grand Prix of Long Beach with Jim Liaw's Leadership

A New Era at the Grand Prix of Long Beach

After 25 years as a trailblazer in the world of motorsports, Jim Michaelian, the venerable president and CEO of the Grand Prix Association of Long Beach (GPALB), will retire this July. His tenure has traversed a quarter-century filled with notable achievements and undeniable passion for the racing community. Despite Michaelian's advanced age of 82, his decision to step down aligns with significant changes in the Grand Prix’s management and direction, particularly following its acquisition by Penske Entertainment in 2024.

The Grand Prix has grown exponentially under Michaelian's stewardship, transforming from a niche event into a premier motorsports festival that draws crowds of up to 200,000 participants each year. As he reflects on his time at the helm, Michaelian describes his role as "the privilege of a lifetime" and expresses profound gratitude for his involvement in the longest-running street race in America. “For 50 years, I have merged my passion for motorsports with the vibrant community of Long Beach,” he stated, highlighting the rich legacy he has built with his team.

Jim Liaw Takes the Reins

Stepping into Michaelian's shoes is Jim Liaw, a well-regarded figure in the motorsports industry with a history of innovation and enthusiasm for racing. Liaw co-founded Formula Drift in 2003, helping to popularize the sport in the U.S., and has played critical roles in various organizations dedicated to fostering motorsports. His connection to the Grand Prix runs deep; it was the first race he ever attended, sparking a lifelong commitment to the racing world.

Liaw will first assume the role of general manager as a precursor to his official appointment, aiming to ensure a seamless transition and to leverage his extensive experience as he leads the event into its next chapter. While Michaelian has committed to supporting Liaw during this transition, the upcoming Grand Prix looming on April 17-19, 2026 is a testament to their collaborative spirit.

The Legacy of a Champion

It’s hard not to acknowledge the legacy Michaelian leaves behind. Under his leadership, the Grand Prix has not only become the most celebrated street race in the nation, but it has also played a pivotal role in the local economy, contributing approximately $100 million to Southern California’s finances in 2024 alone. Significant attendance increases post-pandemic reflect the Grand Prix’s enduring appeal as a communal celebration of speed and skill.

Long Beach Mayor Rex Richardson has publicly recognized the indispensable role Michaelian has played, stating, “Since Jim took the helm, the Long Beach Grand Prix has become a 200-mile-per-hour beach party in downtown Long Beach.” His vision of making the event welcoming for a diverse audience—from casual fans to hardcore motorsport aficionados—emphasizes the community-oriented ethos he embodied throughout his years of leadership.

Future Trends: A Fresh Perspective

As we look toward the future with Liaw at the helm, several trends indicate a budding transformation in how motorsports might evolve. Liaw has expressed his commitment to attracting younger audiences and enhancing the overall race experience. Initiatives like musical performances, increased engagement with social media, and a deeper focus on diverse racing formats promise to create a more vibrant atmosphere that resonates with the next generation of racing fans.

Engaging initiatives that spark interest among younger fans could include collaborations with local schools or tech institutions, inviting them to take part in discussions about motorsport-related innovations. Creating entry-level racing opportunities could also serve to diversify the motorsport community further. Liaw’s legacy likely hinges on how successfully he innovates while honoring the rich tradition established by Michaelian.

Conclusion: A Call to Celebrate

As we celebrate Michaelian's achievements, we urge everyone in the Bakersfield area, from racing enthusiasts to casual locals, to participate in the upcoming Grand Prix of Long Beach. This annual event is not just a race; it symbolizes community, dedication, and an enduring love for motorsports. Mark your calendars for April 17-19, 2026, to witness the legacy of the Grand Prix through a new lens, as Jim Liaw ushers in this exciting new chapter. Experience what has been termed the "most iconic street race in America"—don't miss out on being part of this exhilarating journey!